POINT OF YOU EXISTS TO CHALLENGE THE ORDINARY. WE BELIEVE THAT BRANDS SHOULD NOT BLEND IN—THEY SHOULD STAND OUT WITH PURPOSE.
We believe every brand has a story. Our mission is to help you share yours authentically.
With years of experience, we offer the insights you need to navigate your market successfully.
We work hand-in-hand with you, ensuring that your brand's voice is heard and reflected in all our strategies.
We help you uncover the core purpose of your brand, aligning your mission with your market needs.
Optimize your brand's presence through effective positioning strategies that highlight your unique selling points.
Craft compelling communication plans that resonate with your audience and strengthen brand loyalty.
Implement pricing models that reflect the value you deliver while remaining competitive in your industry.
Develop a strong visual and verbal identity that captures your essence and connects with your target market.
Engage in hands-on workshops that empower your team with the skills and knowledge to elevate your brand.
Hello, my name is Meron G. Bezabeh.
I am a storyteller and a senior brand strategist with over 15 years of international experience in business development, focusing on building purpose-led brands across Europe and Africa.
I hold an MBA from Cardiff Metropolitan University in the UK and specialize in brand strategy, market expansion, and commercial growth.
LinkedIn profile click here.
Let us guide you to discover your true purpose.
+251(9)41452245