We believe that true differentiation comes from understanding what makes your business authentic.
Every brand needs a point of view, and the strongest start with purpose.
Working closely with you ensures we capture your vision and bring it to life effectively.
I help brands find their point of view and turn it into growth.
Our strategies are built upon deep insights and industry knowledge, leading to impactful results.
Purpose before logo. Local truth, global standard. Strategy you can execute.
Interviews, market research, and a hard look at what your customers really value.
Your purpose, positioning and the one thing you should be known for.
Identity, messaging and pricing you can use straight away, with training for your team.
Strategizing Your Brand for Success
At Point of You, we specialize in creating brand strategies that resonate. Explore our tailored services to empower your brand.
Training workshops: A strategy only works when it’s put into practice consistently. That’s why we offer tailored training that equips your team to carry our shared strategy forward with confidence. Covering ATL, BTL, and digital marketing, our programmes turn your team into skilled marketers who keep driving real impact for your business long after our work together.
Speaking Engagements: We believe the greatest power lies in shared experiences. That’s why we love joining your events in person, delivering keynotes, sharing practical marketing insights backed by real experience and data, and engaging your audience through the power of storytelling. If you’d like us there to inform, motivate, and inspire, we’d be glad to be part of it.
The team at Point of You truly listens and understands what makes your business special. We have collaborated with them on projects from the ground up, and we couldn't be happier! Lioul Asfaw Managing Director
Point of You has helped us sharpen our brand positioning, take a more strategic approach to portfolio management, and develop a clear and consistent execution plan for Holland Dairy. Their strategic thinking and practical approach have brought greater clarity and direction to our brand and business.
Robin Veenstra, CEO
The depth of knowledge and individualized consultancy offered by Point of You exceeded our expectations. They turned our business vision into a powerful brand identity. - Joost Heij
Managing Director
Let's Shape Your Unique Story Together
Tel: +251 (9) 50066779
Email: Meron@pointofyou.et
